Genie lifts safely design, build, sell and service the highest valued lifting equipment in the industry. Genie lifts set the standard for performance and durability.
Rising Above Expectations
When you choose Genie® products, you get more than equipment designed for reliability, easy operation, convenient service and uncompromising safety. You also get tailored service and support from a team that understands your challenges. We believe our job is to make your business better. From scissor lifts and telehandlers to telescopic and articulating booms, you can count on Genie equipment to help improve your bottom line.
Many Industries, One Goal: Your Success
Genie® products are used in a wide range of industries on jobsites and in facilities around the world. Our versatile booms, lifts and more are the right choice for many applications —including anywhere you need to lift workers, tools and materials to get the job done.
Aviation and Ports
Genie equipment performs dependably in a variety of demanding aviation and shipyard applications. From moving cargo to high-reach maintenance work, there’s a model for the job.
Construction
Indoors and out, during nearly every phase of construction, there’s an application for a Genie machine. Our signature blue lifts have been used for decades to erect building structures of all types.
Entertainment
We pioneered booms and equipment custom designed for studios, locations and special events. The Entertainment category includes Terex® light towers and Genie lifts in non-reflective finishes for shooting at heights.
Government and Military
Genie designs, manufactures, services and supports highly specialized aerial products for government and military applications. Our world-class engineers and experienced team lead the field in developing proven solutions for your specific needs.
Industrial
Genie scissor lifts, articulating booms and manually propelled lifts are used in industrial applications from maintenance to manufacturing. We partner with the world’s leading innovators for OEM applications and products designed specifically for unique needs.
Warehouse and Retail
There is a reason most of the world’s largest retailers chose Genie lifts. We offer a complete selection of lifts from manually operated to electric models with capacity and safety features that go from high-volume warehouse to city-center retail.
New Equipment
Our goal is to earn our customers’ business with responsive support —
delivered where and when they want it.
Genie Industries was founded in 1966 when Bud Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Customers seemed to be impressed with the “magic in the bottle” that was used to raise and lower the hoist, and hence the “Genie” name was born.
Over time, with growing demand for work lifts and platforms, Genie expanded operations and established itself in new markets. Since then, products such as man-lifts, stick booms, articulated booms, light towers, and telehandlers have been added to the Genie® product line.
By the early 2000s, due to the economic downturn, the company decided to seek a partner that held the same values. Terex Corporation, with a history of acquiring equipment manufacturers worldwide proved a good match for the business. In 2002, Genie Industries was sold and became a part of Terex.
During the years following the sale, due to its strength and reputation in the marketplace, it was determined to maintain the Genie® brand within the Terex Aerial Work Platforms (AWP) segment of Terex. Hence, all Genie® machines continue to be sold under the Genie® brand.
Genie is dedicated to minimizing waste, improving quality, listening to our customers and providing outstanding support long after the sale. These strategies have made Genie a trusted brand for decades, and they’re helping us break new ground today.
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